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The Five Freedoms model of animal welfare was first developed in the 1960s and has shaped the development of evidence-based animal welfare standards globally for many years.

People buy certain brands of eggs for a variety of reasons including; price, brand loyalty, taste, quality, and for ethical reasons. Many people who buy eggs labelled as free range, believe the hens laying these eggs enjoy a better standard of life, and trust the free range label. However, in some situations, these free range claims may be misleading.